Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Plan, manage and execute the digital marketing strategy, content strategy, and editorial calendar, and communicate social media schedule.
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
Design, build, and maintain our social media presence on social media (LinkedIn, Twitter, Facebook, etc.) and evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Be actively involved in SEO efforts (keyword, image optimization, etc.) and measure digital traffic.
Prepare online newsletters and promotional emails organize their distribution through various channels and implement email marketing campaigns.
Provide creative ideas for content marketing and update the company website.
Analyze and measure the performance of social media content and digital advertising campaigns using a variety of Web analytics tools (Google Analytics, Web Trends, etc.), research digital communications trends, and adjust as needed to grow following and engagement.
Collaborate with internal teams and external designers to create landing pages and optimize user experience.
Maintain partnerships with media agencies and vendors.
Troubleshoot and provide solutions for social media platforms as needed.
Plan, execute, and measure experiments and conversion tests.
Requirements
+4 years of proven experience in digital marketing or a similar role with a history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, social media, SEO, SEM, conversion optimization, and reporting and analytics.
At least a Bachelor's degree in Marketing, IT, Art, or related fields.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google AdWords email campaigns, and SEO/SEM.
Working knowledge of ad-serving tools.
Perfect knowledge of web analytics tools (Google Analytics, Google Ads, LinkedIn Advertising).
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.
Possesses high attention to detail, excellent time-management, organization, and communication skills.
Desires to learn, continuously improve, and adapt to market and technology changes.