مدیر برند

Job Description

• Identify and estimate potential and real demand for MMP products and ensure the health of the brands to expand the market share and increase income in line with dual aspects of MMP strategies (both economic and social).
• Continuous review of the market, identify trends, monitor products and evolution competitors in the industry through blended approaches such as monitoring different KPIs, analyzing research results, etc.
• Active cooperation with different departments to ensure the fulfillment of the business objectives of any brand.
• Hold meetings and contacts with associated departments to develop various strategies about products ranging from artwork, packing, price, brand, product tasting, etc.
• Develop strategies associated with each product based on the current state of the products, the organization’s strategies, the objectives of sales, and market needs.
• Assist in the development of the overall marketing plan, advertising, and other creative plans in support of building brand awareness and performance and plan to create synergy between them.

Requirements:

• Knowledge of brand management principles (both financial and non-financial aspects).
• Knowledge of category and brand vision.
• Knowledge of innovation strategy and execution.
• Knowledge of the FMCG industry in general and IMF in particular is a plus.
• Strategic and analytical thinking.
• Communication skills.
• Good command of English, verbal and writing.
• Bachelor's or Master's degree in related Medical or Paramedicine fields.