مدیر برند

Job Description

POSITION SNAPSHOT

Location: Tehran /Iran;
Company: Nestlé;
Full-Time.

Position Summary:

Shapes outstanding consumer strategies, with best-in-class localized consumer engagement, translating brand visions into local context, orchestrates the activation of local strategy, and builds plans for superior brand engagement initiatives (content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity. Has the ability to drive an entrepreneurial mindset to identify and pursue the biggest strategic consumer and shopper opportunities for his/her category, maximizing the value of the investments behind the brand.

A DAY IN THE LIFE …

Strategy/voice of the consumer and shopper/provide in-depth inputs to:

• Category MBS, overall portfolio strategy, pricing strategy, and local category Ideation and pipeline, representing his/her respective, helping identify confirmed and emerging opportunities and trends and prioritization. Shape & drive cluster-based Strategies as an output, translating overall MBS into localized context.

Business Planning for the Category:

• Manage the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS implementation, based on the annual MENA brand guidance.
• Accountable for the brand performance and brand health tracking. (i.e. Brand Plans): the plan follows the overall guidance but should clearly articulate the activations and any local initiatives, highlighting gaps in support needed.
• Actively participate in the monthly reviews with HO: inform and update the HO on the brand health status for the respective with results, learnings, and action plans.
• Accountable for the PFME at cat. /brand based on the pre-defined budgets, drive recommendations for the revisions.
• Ensure close follow-up with CDT: Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health, and strategic alignment. 
• Ensure consumer centricity, apply Innovation levers, contribute and execute innovation pipeline, and maintain vibrancy via relevant renovation for his/her brands.
• Develops and updates consumer portrait, understands the in-store environment, contributes to category strategy, defines the desired relative price, provides recommendations to pricing and promotional strategy, and proposes SKUs for key channels and key customers.

I&R Deployment:

• Shape and drive the right portfolio in alignment with the center team, to cater to local needs.
• Acts as the voice of the consumer and shopper lead the gap analysis at the portfolio level to identify the trends, competitive analysis, and inputs to the overall MENA I&R strategy.
• For local I2L (specific I&R needs): identifies, drives, and deploys the end-to-end launch, in alignment with the I2L governance (i.e. aligned with the strategy in place).

What Will Make You Successful?

• At least 3 years of experience in marketing or 3 years in other functions ideally in sales at Nestlé or equivalent FMCG.
• Experience working in cross-functional teams.
• Strong relationship management and communication skills.