Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Plan, manage, and execute the digital marketing strategy, content strategy, and editorial calendar, and communicate social media schedule.
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
Design, build, and maintain our social media presence on social media (LinkedIn, Twitter, Facebook, etc.) and evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Be actively involved in SEO efforts (keyword, image optimization, etc.) and measure digital traffic.
Prepare online newsletters and promotional emails organize their distribution through various channels and implement email marketing campaigns.
Provide creative ideas for content marketing and update the company website.
Analyze and measure the performance of social media content and digital advertising campaigns using a variety of Web analytics tools (Google Analytics, Web Trends, etc.), research digital communications trends, and adjust as needed to grow following and engagement.
Collaborate with internal teams and external designers to create landing pages and optimize user experience.
Maintain partnerships with media agencies and vendors.
Troubleshoot and provide solutions for social media platforms as needed.
Plan, execute, and measure experiments and conversion tests.