مدیر تحقیقات بازار

Job Description

Key Responsibilities:

• Conduct in-depth market analysis to identify trends, opportunities, and competitive landscape.
• Design and implement qualitative and quantitative research methodologies, including surveys, focus groups, and interviews.
• Analyze data and present findings through detailed reports, presentations, and visualizations.
• Collaborate with cross-functional teams to develop and refine business strategies based on research insights.
• Gather and interpret consumer insights to guide product development, marketing strategies, and customer experience improvements.
• Manage relationships with external research vendors and ensure the quality and timeliness of deliverables.
• Oversee the market research budget and ensure cost-effective use of resources.

Requirements:

• Bachelor’s degree in Statistics, or a related field; a Master’s degree is preferred; or an MBA graduate.
• At least 5 years of proven experience in market research or a related field.
• Strong analytical and critical thinking skills.
• Proficiency in statistical software and data analysis tools (e.g., SPSS, SAS, R).