کارشناس بازاریابی

Job Description

• Develop and manage a content marketing strategy and a content calendar to drive engagement and brand awareness. Ensure that content is optimized for SEO and aligns with the overall marketing objectives. Strategically distribute content across various platforms to maximize reach and engagement. This includes leveraging social media, email newsletters, and partnerships with relevant websites and influencers.
• Develop and implement innovative marketing campaigns across various channels.
• Analyze the performance of marketing strategies and campaigns, and provide actionable insights.
• Oversee the development and optimization of the company’s website. Ensure that the website is user-friendly, up-to-date, and effectively represents the brand.
• Manage social media marketing efforts to enhance brand presence and engagement.
• Develop and execute offline marketing strategies and campaigns, such as email marketing, event sponsorships, and trade shows and reportage.
• Prepare and present regular reports on marketing activities, performance metrics, and outcomes. Use data to drive decision-making and demonstrate the impact of marketing initiatives.
• Stay up-to-date with academic trends and tools to ensure effective marketing practices.

Requirements:

• Excellent English communication skills, both written and verbal.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Familiarity with digital marketing and social media tools and platforms
• Preferred Qualifications:
• Experience in academic roles and academic communities and familiarity with academic conferences is an advantage