مدیر بازاریابی محصول

Job Description

• Create and execute comprehensive marketing strategies tailored to both patient and healthcare professional (HCP) audiences.
• Align marketing strategies with the company's overall business objectives, ensuring a unified approach to market penetration and growth.
• Conduct thorough market research to identify consumer trends, behaviors, and preferences within the digital health landscape.
• Work closely with the tech team to develop product roadmaps, features, and updates that align with marketing strategies and customer needs.
• Ensure that product development initiatives are market-driven and customer-focused.
• Collaborate with cross-functional teams to create and execute go-to-market plans for new product or sub-brand launches.
• Develop and implement GTM strategies that ensure successful product introductions and market adoption.
• Develop compelling and differentiated product messaging and positioning to effectively communicate value propositions to target audiences, including patients and HCPs.
• Craft clear and persuasive communication roadmaps for existing customers, including product updates, feature releases, and success stories.
• Ensure coordinated efforts across sales, product development, customer support, and marketing to enhance customer experience, brand health, and business target achievements.
• Implement strategic outreach and collaboration initiatives to identify, engage, and cultivate new affiliates and partners.
• Develop and implement effective pricing strategies and market positioning to inform the development of competitive pricing models. Continuously assess and adjust pricing strategies based on market feedback and competitive analysis.
• Ensure financial alignment of marketing initiatives with overall business objectives and optimize ROI on marketing spend.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Implement feedback mechanisms to ensure continuous improvement in customer satisfaction and product offerings.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• +5 years of experience in product marketing or branding roles.
• Master in marketing principles, branding, and go-to-market strategies.
• Deep understanding of PLM, affiliate marketing, market research, and financial statements.
• Experience working in SaaS companies is preferred.
• Average knowledge of digital marketing.
• Certificates in communication, brand management, project management, marketing finance, or related studies are a plus.
• Time management, and communication skills.