Job Description
In the Digiexpress marketing team, You will work on primary and secondary market research studies performed in-house and collaborate with outsourced groups. You execute all required tests, calculations, and analyses. You work closely with planning, customer, and operations teams to create an accurate market insight.
Responsibilities:
- Thoroughly investigate identified business challenges and problems.
- Execute research studies for a better understanding of business.
- Perform all sorts of research including but not limited to field, desk, interview, survey, and benchmark.
- Execute both qualitative and quantitative research per case.
- Ensure research validity and reliability with technical methods.
- Take advantage of cutting-edge technologies and keep updated with the latest findings.
- Generate periodic reports about consumer insights, competition environment, market segments, and future trends.
- Utilize competitive and UX research methods to understand product discrepancies and requirements better.
- Identify business opportunities by comparing internal resources with competitors and industry trends.
- Keep in close touch with other business segments to create an overview of business settings.
- Work with data to extract useful information and create analytical reports.
Requirements:
- Expert in statistical research methods and mathematical models.
- Previous experience with research methods like interviews and surveys.
- Working knowledge and previous experience in business research.
- Expert in market research, competitive analysis, and techniques like SWOT.
- Skilled in spreadsheet, statistics, content, and data analysis software.
- Fluent in English.
