Job Description
- Develop and execute comprehensive performance marketing strategies to drive growth and achieve business objectives.
- Optimize paid advertising campaigns to maximize ROI.
- Adjust targeting, bidding, and creative strategies based on data insights.
- Analyze performance and user behavior to provide actionable insights.
- Generate detailed performance reports with optimization recommendations.
- Conduct A/B testing and experiments to improve conversion rates.
- Optimize landing pages, ad copy, and creatives for better engagement.
- Work with product, design, and content teams for cohesive marketing efforts.
- Stay updated on trends and best practices in performance marketing.
- Conduct market research to identify new opportunities.
Benefits:
- Competitive salary and benefits.
- Dynamic and innovative work environment.
- Professional development and career advancement opportunities.
Education and Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years in senior performance marketing, preferably in a marketplace or e-commerce.
- Proven track record with large-scale campaigns
- Proficiency in digital marketing tools and platforms (e.g., GA4, GTM, Looker Studio).
- Strong analytical skills and experience with data analysis and reporting tools.
- Extensive experience with Google Ads.
- Excellent communication and interpersonal skills.
- Strong project management and organizational abilities.
