مدیر بازاریابی تجاری

Job Description

About the Job:

The trade marketing manager will help the company promote awareness of Danone products through the execution of sales and marketing strategies in different channels and support sell-outs from POS.

Responsibilities:

• Annual planning to advance goals based on marketing key strategies and the allocated budget.
• Designing in-store activities based on marketing campaigns and existing brand and product gaps in the sales fields of all channels.
• Constant communication with the sales team to check the demands of the field force.
• Regular periodic follow-ups with the purchasing team and relevant suppliers to analyze the progress of the projects.
• Planning the production and implementation of POSM for all channels.
• Monitoring the process and performance of trade activities on a monthly and quarterly basis.
• Controlling the annual budget and planning BTL plans in FY formats.
• Planning and designing BTL activities for business hotspot customers.
• Designing, planning, and maintaining the company's assets at POS, field visits, and performance control of TMS and TMRs.

Requirements:

• At least a Bachelor’s degree in Marketing, Business Management, or other related fields.
• 3 to 5 years of experience in sales and trade marketing management.

Experience and Knowledge:

• Experience in multinational companies is a plus.
• Gap analysis skills in trade activities.
• Ability to budget and set trade calendar.
• Communication and negotiation skills.
• Leadership skills.
• Ability to work in a fast-paced environment with short deadlines.
• Fluent in English.
• Fluent in MS Office skills, especially PowerPoint, Excel, Word, etc.
• Ability to travel within Iran.