Job Description
We’re looking for a performance-driven Campaign Manager to join our growing digital marketing team. You’ll be responsible for planning, launching, optimizing, and reporting on advertising campaigns across Google and Meta. Our goal is to attract international researchers and academics to our global conference portfolio.
Responsibilities:
- Plan, execute, and manage paid campaigns on Google Ads (Search and Display, and YouTube).
- Create audience segments, keywords, and bidding strategies.
- Monitor campaign KPIs (CTR, CPC, CPL, ROAS) and optimize accordingly.
- Collaborate with designers and content creators to produce ad creatives.
- Run A/B tests and analyze results to improve ad performance.
- Set up and track campaigns using UTM links, GA4, and GTM.
- Report weekly performance to the digital marketing manager.
Requirements:
- 3+ years of experience in digital advertising.
- Solid understanding of paid media metrics and marketing funnels.
- Able to create conversion goals using Google Tag Manager (GTM).
- Experience with GA4, UTM tracking, and basic conversion attribution.
- Strong analytical and decision-making skills.
What You Will Learn and Gain at Radman:
If you join our team, you will gain hands-on experience and mentorship in creating and managing:
- Google Ads, Facebook & Instagram Ads, Microsoft Ads.
- Medium Ads, Reddit Ads, and Eventbrite Promotions.
- Advanced targeting strategies and performance-driven budget planning.
- Cross-platform analytics integration with GA4, GTM, and HubSpot.
