Job Description
POSITION SNAPSHOT
Location: Tehran - Islamic Republic of Iran;
Company: Nestlé Iran - Tehran Office; Full-Time;
POSITION SUMMARY
Implement and execute a compelling category story that is adapted from the Cluster/BU direction by being the go-to expert on the ground, representing the category’s interests and direction while working closely with key stakeholders on building, implementing, and monitoring the category performance and delivering on the shopper agenda.
A DAY IN THE LIFE …
- Drive category expertise on the ground while representing the category and support sales and BU to win in the market influence the customer agenda and win with shoppers.
- Gather and share shopper insights and understanding while adapting actions within the retail landscape while identifying and actioning opportunities based on prioritized channels to execute key category initiatives.
- Manage category gaps on the channel/customer level by recommending a course of action with the sales community to deliver on category objectives.
- Monitor and analyze competitive activities in the trade and recommend/adjust the category’s commercial activities to drive a positive ROI.
- Drive category/customer data analytics while assessing performance and driving actionable plans alongside the country’s management team to deliver on category objectives.
- Establish category drivers for coffee in Iran in line with MENA cat.
- Ensure flawless trade activations, handling A&P tasks.