مدیر تولید محتوا

Job Description

The content manager will be responsible for developing and overseeing all content creation efforts, including website copy, blog posts, email campaigns, and promotional materials. The role requires a strategic thinker with excellent English language skills and experience optimizing content for SEO and engagement.

Key Responsibilities:

Content Strategy Development:

• Plan and implement a content strategy that aligns with goals and target audience.
• Create content calendars and oversee content production schedules.

Content Creation & Management:

• Write, edit, and proofread high-quality content for websites, blogs, newsletters, and promotional materials.
• Ensure content is clear, engaging, and aligned with brand voice.

SEO Optimization:

• Optimize content for search engines using keywords, meta descriptions, and on-page SEO best practices.
• Use tools like Ahrefs, Google Analytics, and Google Search Console to monitor and improve content performance.

Team Collaboration:

• Work closely with the marketing, web development, and design teams to ensure content supports campaigns and website goals.
• Coordinate with speakers and partners for guest content or interviews.

Content Performance Analysis:

• Track content performance metrics (traffic, engagement, conversions) and make data-driven decisions to improve content.
• Generate reports on content effectiveness and provide insights.

Quality Control:

• Ensure all content is accurate, error-free, and consistent with the company’s brand and tone.
• Regularly update and refresh website content to keep it relevant.

Trend Research:

• Stay updated on industry trends, academic conference topics, and content marketing best practices.
• Identify opportunities for new content formats (e.g., videos, infographics, webinars).

Requirements:

Education & Experience:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• At least 3 years of experience in content creation, content marketing, or a similar role.

Language Skills:

• Excellent reading, writing, and communication skills in English.
• Strong proofreading and editing abilities.

Technical Skills:

• Proficiency with SEO tools (e.g., Ahrefs, Google Analytics, Google Search Console).
• Experience with WordPress or other content management systems (CMS).
• Familiarity with basic HTML (a plus).

Project Management:

• Ability to manage multiple projects and deadlines.
• Experience with project management tools (e.g., Monday.com, Trello, Asana).

Soft Skills:

• Strong attention to detail and organizational skills.
• Creative mindset with a strategic approach to content.
• Excellent teamwork and communication abilities.

Additional Skills:

• Familiarity with social media platforms and email marketing.
• A basic understanding of graphic design tools (e.g., Canva, Photoshop) is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• A collaborative and creative work environment.
• Career growth opportunities in an international organization.
• Professional development and training resources.