تحلیلگر ارزش مشتریان

Job Description

Mission:

• To analyze market-related data and provide different analysis/market intelligence as input for different teams inside and outside marketing, especially market planning.
• To monitor the performance of market plans and provide reports and analysis on them for the management.

Responsibilities:

• To proactively investigate and suggest solutions from different resources including analyzed data for increasing revenue and achieving market targets
• To liaise with CR/S&D/NW/CPG/MKT Research/finance planning to collect all needed data for conducting market analysis.
• To liaise with vendors to maintain and enhance applied tools/databases.
• To liaise with ITS representatives to define new reports and rules based on business requirements.
• To initiate URS and change on applied tools to support team activities, follow up ton heir implementation, and test them before they go live.
• To contribute to developing promotions that will ensure that margins/revenues are maintained while reinforcing Irancell’s brand and customer image.
• To generate and maintain an in-depth knowledge of the company market and related trends through reading reports, conducting research, mass data manipulation, modeling, and market data analysis from different sources.
• To provide and cater data/information for the CVM planning team by providing different reports/analyses for them.
• To investigate the market, analyze competitors’ offers/products/activities in the market, and report them to CVM planning and brand departments.
• To receive and review all CVM plans from the CVM planning team, and provide input for them in defining key performance indicators which is used to evaluate business performance.
• To measure business plan KPIs as per definition and report them constantly to CVM planning and escalate gaps between actual outputs with established objectives to the management.
• To provide geographical analysis of market trends and developments, customer needs, behavior, and traffic patterns using related applications & software for related teams.
• To provide city and other granular level performance data and depict data via maps and analyze them constantly.
• To provide recommendations to aid NW, marketing, and sales decision-making through geographical focus and at a granular (city) level.
• To provide market and competitor insights through presentations and reports to the Top Management and various internal management teams to allow effective strategic and tactical decision-making and implementation.
• To proactively make recommendations to management concerning key intelligence items that require further consideration.
• To generate and consolidate reports as needed to meet management requirements, including different ad-hoc reports.

Requirements:

Education:

• Bachelor's degree in Commerce (Marketing, Communications) or related fields.
• Bachelor's degree in IT, Statistics, Applied Mathematics, or Industrial Engineering would be considered.

Experience:

• At least three years of experience in an area of specialization;
• Experience working in a medium organization

Technical Competencies:

• Reporting and Analysis.
• Data Visualization and Presentation.
• Data Gathering and Processing.
• Market Intelligence.
• Business Intelligence.
• Customer Insight Management.
• Big Data.
• Customer Value Management (CVM).
• Data Mining.
• Geographic Information System (GIS).

Behavioral Competencies:

• Leadership.
• Innovation.
• Relationship.
• Integrity.
• Can-do.
• Customer Centricity.
• Agility.