Job Description
We are seeking an experienced and strategic digital marketing supervisor to lead our digital marketing efforts and drive impactful online campaigns. In this role, you will oversee a team of marketers, strategize and implement digital initiatives, and ensure the success of our online presence across various platforms.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, and customer retention.
- Supervise and mentor a team of digital marketing specialists, providing guidance, performance evaluations, and development opportunities.
- Oversee the creation and optimization of content marketing, SEO/SEM, email campaigns, social media marketing, and paid advertising initiatives.
- Analyze campaign performance using tools like Google Analytics, HubSpot, and Ad Manager, and prepare reports to measure ROI and KPIs.
- Collaborate with cross-functional teams, including sales, design, and product development, to align marketing efforts with overall business objectives.
- Manage the digital marketing budget, ensuring cost-effective strategies and maximum ROI.
- Stay updated on the latest trends and technologies in digital marketing and identify new opportunities for growth.
- Oversee the management of company websites, ensuring content is up-to-date, optimized, and aligned with brand messaging.
Requirements:
- Proven experience in digital marketing, with at least 3-5 years in a supervisory or managerial role.
- Strong expertise in SEO, SEM, Google Ads, and social media advertising across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Hands-on experience with tools such as Google Analytics, Google Ads Manager, HubSpot, Hootsuite, or similar platforms.
- Strong analytical skills to interpret data, optimize campaigns, and provide actionable insights.
- Excellent communication and leadership skills, with the ability to manage and inspire a team.
- A Bachelor's degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- Certification in digital marketing platforms (e.g., Google Ads, HubSpot, Facebook Blueprint) is highly desirable.
Preferred Qualifications:
- Experience in e-commerce or B2B digital marketing.
- Knowledge of CRM systems and marketing automation tools.
- Creative mindset with a focus on innovative marketing solutions.
- Proven track record of successful campaigns and measurable growth.
