Digital Marketing Supervisor

Job Description

We are seeking an experienced and strategic digital marketing supervisor to lead our digital marketing efforts and drive impactful online campaigns. In this role, you will oversee a team of marketers, strategize and implement digital initiatives, and ensure the success of our online presence across various platforms.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, and customer retention.
• Supervise and mentor a team of digital marketing specialists, providing guidance, performance evaluations, and development opportunities.
• Oversee the creation and optimization of content marketing, SEO/SEM, email campaigns, social media marketing, and paid advertising initiatives.
• Analyze campaign performance using tools like Google Analytics, HubSpot, and Ad Manager, and prepare reports to measure ROI and KPIs.
• Collaborate with cross-functional teams, including sales, design, and product development, to align marketing efforts with overall business objectives.
• Manage the digital marketing budget, ensuring cost-effective strategies and maximum ROI.
• Stay updated on the latest trends and technologies in digital marketing and identify new opportunities for growth.
• Oversee the management of company websites, ensuring content is up-to-date, optimized, and aligned with brand messaging.

Requirements:

• Proven experience in digital marketing, with at least 3-5 years in a supervisory or managerial role.
• Strong expertise in SEO, SEM, Google Ads, and social media advertising across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Hands-on experience with tools such as Google Analytics, Google Ads Manager, HubSpot, Hootsuite, or similar platforms.
• Strong analytical skills to interpret data, optimize campaigns, and provide actionable insights.
• Excellent communication and leadership skills, with the ability to manage and inspire a team.
• A Bachelor's degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
• Certification in digital marketing platforms (e.g., Google Ads, HubSpot, Facebook Blueprint) is highly desirable.

Preferred Qualifications:

• Experience in e-commerce or B2B digital marketing.
• Knowledge of CRM systems and marketing automation tools.
• Creative mindset with a focus on innovative marketing solutions.
• Proven track record of successful campaigns and measurable growth.