کپی‌رایتر کسب‌وکار سازمانی

Job Description

• To provide input and liaise with different internal teams on the brochure and packaging contents of EB p&s.
• To liaise with text content requesters in different teams to get their requirements and coordinate with the approved ad agencies and outsourced copywriters as per company PPPS to ensure achieving the desired final result.
• To take technical information from content requesters related to EB products and services and transform it into simple text content in a way that is understandable for the market target/customers.
• To create or check text content used in EB commercial advertisements in newspapers, radio, television, magazines, and other media, and trade the journal articles and white papers related to EB products or services and communications by company media.
• To create text content for publicity releases, promotional or informational booklets, eb sales promotion materials, etc.
• To provide appropriate text content for company social media channels (EB p&s), considering their differences with other media and their special features/target markets/trends.
• To actively collaborate with internal or outsourcing graphic designers on the assigned projects and coordinate related communication plans with the requester and graphic designers in case of providing text content.
• To review existing written content regularly and edit/update their information or structure for republishing and reprinting.
• To constantly review the EB site, social media channel, and any other related cyberspace known as an enterprise touch point and update written content based on new information or approaches.
• To review and confirm suggested texts to be used on EB content providers’ artworks.
• To review and comment on ad agencies’ copywriters’ works based on company copywriting trends and standards.
• To study worldwide marketing copywriting trends and best practices especially in the telecom industry in both social and mass media even printing materials and provide suggestions for management to enhance the tone of MTNIrancell voice in line with EB market target orientations.
• To prepare annual reports, sales brochures, point-of-purchase materials, instruction manuals, and press releases.

Requirements:

• Bachelor’s degree in Commerce (Marketing/Communication) or related fields; degrees in Public Relations, Journalism, Linguistics, Translation/Literature, or any other relevant field.
• Fluent in English
• At least 3 years of experience in the area of specialization; with experience in supervising others
• Experience working in a medium organization
• Copywriting experience is preferred, particularly in the specialty of the job opening.