Job Description
We are seeking a Google Ads specialist to help us create and manage effective pay-per-click (PPC) advertising campaigns. The ideal candidate will have a working knowledge of Google Ads and Google Analytics, as well as experience in the travel industry.
Responsibilities:
- Develop and implement Google Ads strategies to achieve business goals.
- Create and manage effective ad campaigns, including keyword research, ad copy development, and bidding strategies.
- Monitor and optimize campaigns to improve performance and ROI.
- Analyze campaign data to identify trends and opportunities.
- Report on campaign results to the manager.
- Stay up-to-date on the latest.
- Google Ads features and best practices.
- Monitor daily and monthly budgets to ensure efficient allocation of ad spend.
- Implement bid strategies and adjustments to meet campaign objectives.
- Provide budget recommendations and forecasts.
- Stay updated on the competitive landscape and adjust strategies accordingly.
- Identify opportunities to gain a competitive advantage.
Requirements:
- 3+ years of experience in Google AdWords management.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Google Ads certification is a must.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Advanced knowledge of tools such as Google Ads, Google Analytics, and Google Tag Manager.
