Google Ads Specialist

Job Description

We are seeking a Google Ads specialist to help us create and manage effective pay-per-click (PPC) advertising campaigns. The ideal candidate will have a working knowledge of Google Ads and Google Analytics, as well as experience in the travel industry.

Responsibilities:

• Develop and implement Google Ads strategies to achieve business goals.
• Create and manage effective ad campaigns, including keyword research, ad copy development, and bidding strategies.
• Monitor and optimize campaigns to improve performance and ROI.
• Analyze campaign data to identify trends and opportunities.
• Report on campaign results to the manager.
• Stay up-to-date on the latest.
• Google Ads features and best practices.
• Monitor daily and monthly budgets to ensure efficient allocation of ad spend.
• Implement bid strategies and adjustments to meet campaign objectives.
• Provide budget recommendations and forecasts.
• Stay updated on the competitive landscape and adjust strategies accordingly.
• Identify opportunities to gain a competitive advantage.

Requirements:

• 3+ years of experience in Google AdWords management.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Google Ads certification is a must.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Advanced knowledge of tools such as Google Ads, Google Analytics, and Google Tag Manager.