Market Research Manager

Job Description

Mission:
-To manage market research activities to deliver required research information to its internal clients.
-To lead activities for reflecting customers/market feedback about products/offers/services.
-To manage benchmarking MTNIrancell activities against competitors in the market.
-To provide actionable insights based on data-driven customer information.

Roles & Responsibilities:
-To define market research targets and KPIs and plan action items to ensure a holistic picture of the market can be reflected in internal business units
-To interface with business units and agencies on market research projects.
-To run advertisement/campaign effectiveness surveys to optimize the advertisements MTNIrancell campaign.
-To merge the transactional data/ database with survey results to give a comprehensive market view.
-To act as SPOC in NPS, BHT, and research related matters with MTN Group.
-To provide forecasts on the NPS, and BHT and conduct analysis on their improvements.
-To conduct research on offers and value propositions of MTNIrancell.
-To conduct segmentation and clustering analysis on market data and provide related reports
-To collaborate with the relevant teams and agencies to understand the trends, landscape, competitors, and consumers, communicate across the business & identify key actions to take.
-To identify research and analytics needs in light of the strategic objectives of categories and sub-categories.
-To lead and manage all research, identifying the key actions that have an impact on business performance.
-To establish and maintain the market research PPPs ensuring alignment across key stakeholders.
-To manage research agencies and data sources to ensure quality delivery of requirements.
-To provide inputs on the preparation of the research budget, business plan, customer insight, and experience teams.
-To manage collecting and analyzing user behavior through online experiments (A/B testing), Google Analytics, benchmark studies, lab studies, and surveys.
-To understand and incorporate complex technical and business requirements into research and advocate research findings to diverse audiences through written reports and verbal presentations.
-To manage negotiations with vendors to ensure optimal pricing and service delivery.
-To manage vendors’ evaluation based on pre-defined criteria, including NPS and BHT survey insights, quality, and cost-effectiveness, and collaborate with the tender committee to select the most suitable vendor for business needs.

Education:
-BA in Commerce (Marketing / Communication) or in Statistics/ Mathematics/ Economics
-MBA degree is an advantageous

Experience:
-Minimum of 3 years’ experience in an area of specialization; with experience in supervising others
-Experience working in a medium organization

Technical Competencies:
-Data Visualization & Presentation
-English Literacy
-People Management
-Research and Development
-Market Intelligence
-Market Research
-Brand Health Tracking

Behavioral Competencies:
-Execution
-Coaching
-Operational Decision Making
-Continuous Improvement
-Monitoring Information
-Delegation and Empowerment
-Guiding team Success
-Statistical Analysis