Market Research Manager

Job Description

Mission:

• To manage market research activities to deliver required research information to its internal clients.
• To lead activities for reflecting customers/market feedback about products/offers/services.
• To manage benchmarking MTNIrancell activities against competitors in the market.
• To provide actionable insights based on data-driven customer information.

Responsibilities:

• To define market research targets and KPIs and plan action items to ensure a holistic picture of the market can be reflected in internal business units
• To interface with business units and agencies on market research projects.
• To run advertisement/campaign effectiveness surveys to optimize the advertisements MTNIrancell campaign.
• To merge the transactional data/ database with survey results to give a comprehensive market view.
• To act as SPOC in NPS, BHT, and research related matters with MTN Group.
• To provide forecasts on the NPS, and BHT and conduct analysis on their improvements.
• To conduct research on offers and value propositions of MTNIrancell.
• To conduct segmentation and clustering analysis on market data and provide related reports
• To collaborate with the relevant teams and agencies to understand the trends, landscape, competitors, and consumers, communicate across the business & identify key actions to take.
• To identify research and analytics needs in light of the strategic objectives of categories and sub-categories.
• -To lead and manage all research, identifying the key actions that have an impact on business performance.
• -To establish and maintain the market research PPPs ensuring alignment across key stakeholders.
• To manage research agencies and data sources to ensure quality delivery of requirements.
• To provide inputs on the preparation of the research budget, business plan, customer insight, and experience teams.
• To manage collecting and analyzing user behavior through online experiments (A/B testing), Google Analytics, benchmark studies, lab studies, and surveys.
• To understand and incorporate complex technical and business requirements into research and advocate research findings to diverse audiences through written reports and verbal presentations.
• To manage negotiations with vendors to ensure optimal pricing and service delivery.
• To manage vendors’ evaluation based on pre-defined criteria, including NPS and BHT survey insights, quality, and cost-effectiveness, and collaborate with the tender committee to select the most suitable vendor for business needs.

Requirements:

• Bachelor's degree in Commerce (Marketing, Communications) or in Statistics, Mathematics, or Economics; an MBA degree is advantageous.
• At least 3 years of experience in an area of specialization; with experience in supervising others.
• Experience working in a medium organization.

Technical Competencies:

• Data Visualization and Presentation;
• English Literacy;
• People Management;
• Research and Development;
• Market Intelligence;
• Market Research;
• Brand Health Tracking;

Behavioral Competencies:

• Execution;
• Coaching;
• Operational Decision Making;
• Continuous Improvement;
• Monitoring Information;
• Delegation and Empowerment;
• Guiding team Success;
• Statistical Analysis;