Job Description
The assistant marketing manager will support the marketing department in executing strategies to enhance brand awareness, drive traffic, and generate leads. This role involves collaborating with cross-functional teams, managing marketing campaigns, and analyzing performance metrics.
Key Responsibilities:
- Assist in the development and implementation of marketing strategies and campaigns.
- Conduct market research to identify trends and customer preferences.
- Collaborate with graphic designers and content creators to produce engaging marketing materials.
- Manage social media accounts and develop content calendars.
- Analyze campaign performance metrics and provide actionable insights.
- Support the planning and execution of events and promotional activities.
- Coordinate with external vendors and agencies as needed.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing or a related role.
- Strong understanding of digital marketing concepts and tools.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office Suite and marketing software.
- Creative thinker with strong analytical skills.
- Ability to work collaboratively in a fast-paced environment.
