Assistant Marketing Manager

Job Description

The assistant marketing manager will support the marketing department in executing strategies to enhance brand awareness, drive traffic, and generate leads. This role involves collaborating with cross-functional teams, managing marketing campaigns, and analyzing performance metrics.

Key Responsibilities:

• Assist in the development and implementation of marketing strategies and campaigns.
• Conduct market research to identify trends and customer preferences.
• Collaborate with graphic designers and content creators to produce engaging marketing materials.
• Manage social media accounts and develop content calendars.
• Analyze campaign performance metrics and provide actionable insights.
• Support the planning and execution of events and promotional activities.
• Coordinate with external vendors and agencies as needed.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in marketing or a related role.
• Strong understanding of digital marketing concepts and tools.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office Suite and marketing software.
• Creative thinker with strong analytical skills.
• Ability to work collaboratively in a fast-paced environment.