Conduct market research to identify customer trends, competitor offerings, and demographic data.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics.
Establish and maintain relationships with new and existing clients through networking and prospecting.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and reports
Undertake individual tasks of a marketing plan as assigned
Research competitors’ pricing and products
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement SMS marketing campaigns
Measure digital traffic
Monitor and manage social media and
Optimise paid advertising campaigns
Requirements
Strong understanding of digital marketing channels, including PPC, social media, SMS marketing, and display advertising.
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
Thorough understanding of marketing elements (including traditional and digital marketing such as Social media etc.) and market research methods.
Good communication and interpersonal skills.
Critical thinking and problem-solving skills.
Ability to work under pressure and motivation to succeed in a competitive environment.
Ability to work with teams and collaborate.
Excellent leadership and managerial skills.
Time management and multitasking skills with the ability to prioritize tasks.