Marketing Expert

Job Description

• Conduct market research to identify customer trends, competitor offerings, and demographic data.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and reports
• Undertake individual tasks of a marketing plan as assigned
• Research competitors’ pricing and products
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement SMS marketing campaigns
• Measure digital traffic
• Monitor and manage social media and
• Optimise paid advertising campaigns