Job Description
A marketing manager is often responsible for:
- Planning and tracking the budget of their entire department, one segment, or individual marketing.
- Developing and managing marketing programs in specific channels.
- Supporting business objectives.
- Leading the acquisition, fostering customer retention, executing business development, providing sales support, and advancing brand building.
- Planning, directing, or coordinating marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers.