Marketing Manager

Job Description

A marketing manager is often responsible for:

• Planning and tracking the budget of their entire department, one segment, or individual marketing.
• Developing and managing marketing programs in specific channels.
• Supporting business objectives.
• Leading the acquisition, fostering customer retention, executing business development, providing sales support, and advancing brand building.
• Planning, directing, or coordinating marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers.