Manage the creation, development, and introduction of new products and services to enhance the current and future product mix.
Become a domain expert by understanding customers and influencers, evaluation and production processes, and transfer that knowledge to the product development, marketing, and sales channels.
Serve as a key partner to the product management and production teams, helping them craft, define, and modify our road map based on both user and market activity.
Develop materials to support the sales teams' competitive analysis, product positioning, and market trends across all market segments.
Conduct pricing analysis and revise pricing models accordingly to drive customer acquisition and retention.
Handle a large volume of highly varied, time-sensitive projects for the support of various business needs.
Manage, oversee, and prioritize workload effectively, escalate when needed.
Review competitive market data across marketing channels to influence future project work.
Closely partner with product brand sales to ensure alignment and consistency with customer-facing communications.
Analyze product design and features and translate them into tangible consumer benefits for marketing and advertising efforts.
Through an understanding of product feedback and client needs, help shape product road maps and market strategies that align with corporate objectives.
Requirements:
At least 2 years of experience in the FMCG industry.
Experience working with cross-functional teams and meeting tight deadlines.
Strong understanding of consumer and brand research.
Self-starter with the ability to maintain poise when dealing with ambiguity.
Proven oral and written communication skills.
Strong ability to plan and execute multiple projects simultaneously.
Self-disciplined and motivated in a fast-paced environment.
Strong analytical, planning, forecasting, and budgeting/financial skills.