Work closely with the marketing team to develop social media campaigns that help to achieve our marketing goals.
Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.
Monitor the company's social media accounts and offer constructive interaction with users.
Create methods for finding and saving online customer reviews.
Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
Requirements
Bachelor's degree in Business, Marketing, Journalism, Public Relations, or a related field.
Professional certification in Google Analytics is strongly preferred.
Proven working experience in social media marketing or as a digital media specialist.
Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
Demonstrable social networking experience and social analytics tools knowledge.
Adequate knowledge of web design, web development, CRO, and SEO.
Knowledge of online marketing and a good understanding of major marketing channels.