مدیر محصول فنی (خوراک دام)

Job Description

Technical Product Manager – Broiler Feed;

Job Overview:

We are one of the largest livestock and poultry feed producers in the Middle East, equipped with state-of-the-art technology and strategically located near key logistics hubs. Our mission includes enhancing customer profitability, offering premium feed solutions, and expanding into regional markets. The technical product manager will be a cornerstone in driving our broiler feed portfolio's innovation, market strategy, and customer relationships to achieve market leadership and sustainable growth. In this role, you will work in close alignment with the Marketing Department to ensure the seamless integration of technical product insights into impactful marketing content, especially within the digital ecosystem, including the company website, social media platforms, and other online channels.

Responsibilities:

Strategic Product Development:

• Innovation: Lead the formulation of high-performance broiler feed products that align with market needs and production goals.
• Market Insights: Analyze market trends, competitor products, and customer requirements to guide product development strategies.
• Product Lifecycle Management: Oversee the entire lifecycle of broiler feed products, from concept to commercialization.

Market Share Growth and Brand Differentiation:

• Customer-Centric Strategy: Develop and implement strategies that address untapped opportunities, enhancing product appeal to broiler farmers.
• Brand Positioning: Work with marketing teams to ensure product messaging highlights unique benefits and quality.
• Digital Marketing Alignment: Collaborate with the Marketing Department to develop technical content for websites, social platforms, and online campaigns, ensuring accurate and engaging representation of broiler feed products.
• Work with Digital Reach Manager to place content in adequate digital channels. Analyze together with the Digital Analyst, the results of communication activities.
• Take actions, together with Sales, to generate and nurture leads and guide them through the sales funnel.

Customer Relationship Management:

• Technical Support: Provide expert-level guidance to customers on product usage to optimize their production performance.
• Training and Education: Organize workshops and training sessions for broiler farmers to enhance feed management practices.
• Feedback Loops: Establish robust channels for customer feedback to ensure continuous improvement and satisfaction.

Profitability and Operational Efficiency:

• Cost Management: Collaborate with supply chain and production teams to optimize raw material usage and reduce costs.
• Pricing Strategy: Develop competitive pricing models that balance market competitiveness with profitability goals.
• Operational Coordination: Ensure seamless product delivery and post-sale services to maintain a competitive edge.