About Hype

About Company:

Hype is more than just a brand. We’re a movement. Led by former Formula 1® driver Bertrand GACHOT since 2000, we’re fuelled by passion, creativity and the grit to become an innovative functional product company. What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow across the Middle East, Australia, Antarctica, Europe, Africa, and Latin America, but we won’t stop there. With our relentless commitment to innovation and making functional products accessible to everyone, we strive to ensure that every day is a good one, packed with thrilling and daring experiences. We never settle for anything inspiring and through our story-driven approach, we’re struggling to disrupt the game. In a ‘youth’ energy drinks market that is fast moving, our brand has been cutting edge by design, product innovation and quality for the last 15 years. Experience our new HYPE Energy UP! flavour with a mix of berries and an amazing cool mint after taste. Come and enjoy our HYPE Energy MFP range with its cool looking trademarked carbon fibre can design.