Campaign Management Specialist

Job Description

About TAPSI:

Here at TAPSI, every ride propels us towards a greater purpose. As a dynamic player in the ride-hailing industry, we're driven by a vision to redefine transportation and delivery while making a meaningful social impact. At TAPSI, we're committed to assembling the brightest talents and fostering a culture of performance excellence. Join us on our journey to drive change, innovate relentlessly, and shape the future of mobility.

About the role:

We are seeking a passionate and results-driven campaign management specialist to design and execute dynamic campaigns that elevate brand awareness, drive user acquisition, and generate high-quality leads. This role offers the opportunity to collaborate with diverse teams, manage budgets, and use data-driven insights to optimize strategies for maximum impact

Key Responsibilities:

• Develop and execute marketing campaigns based on marketing objectives such as brand awareness, new user acquisition, lead generation, etc.
• Manage the integration and coordination of all internal & external resources to ensure all marketing campaigns and communications are executed in a timely, accurate, and legally compliant manner.
• Manage campaign budgets and track KPIs to measure success and optimize strategies for maximum impact.
• Prepare final reports of campaigns and give recommendations for improvement.
• Leverage potential creative, production, and market timing synergies across channels, markets, and consumer segments.

Requirements:

• 3+ years of experience in relevant positions.
• Proven track record of success in developing and executing high-impact marketing campaigns across multiple channels.
• Strong understanding of marketing metrics and analytics, with the ability to analyze data and translate it into actionable insights.
• Excellent communication, interpersonal, and presentation skills.
• Strong time and project management skills.