Content Marketing Specialist

Job Description

Flightio, a leading online travel agency, seeks a creative and dynamic content marketing expert to join our creative team. In this pivotal role, you'll be one of the driving forces behind crafting compelling content that captivates audiences, drives traffic, and reinforces Flightio's brand identity in the travel industry.

Responsibilities:

• Craft high-quality, engaging content for Flightio's advertising networks, website, social media channels (including Instagram, Telegram, LinkedIn, Twitter, YouTube, and Pinterest), blogs, landing pages, and travel books.
• Content creation, from ideation to publication, ensures it aligns with Flightio's brand voice and business objectives.
• Collaborate with freelancers and internal teams to produce diverse content types, ensuring consistency and quality.
• Utilize analytics tools to track, measure, and report on the performance of content and social media campaigns, adapting strategies based on data insights.
• Conduct regular market research to stay ahead of industry trends and audience preferences.
• Work closely with the campaign team to develop and implement effective paid social media campaigns.
• Optimize ad performance through ongoing analysis and adjustments.
• Report your progress and project milestones to the content team lead and creative director.