Digital Marketer

Job Description

We are a top-rated slimming clinic, renowned for our innovative treatments and exceptional results. We are looking for a dynamic and creative Freelance Marketing Specialist to manage and elevate our brand across digital platforms. This role focuses on social media strategy, content creation, and team coordination, specifically overseeing tasks in Jira for our graphic design and video editing teams. The ideal candidate will also manage our YouTube channel, create engaging scenarios and copywriting for ads, and execute ad campaigns to drive customer engagement.

Key Responsibilities:

• Social Media Strategy: Develop and execute a comprehensive social media strategy across platforms including Instagram, Facebook, and TikTok to increase brand visibility and engagement.
• Content Creation: Collaborate with graphic designers and video editors to produce high-quality visual and video content for social media, including creating engaging captions, copywriting, and scenario development.
• Jira Task Management: Assign tasks to the graphic design and video editing teams using Jira, ensuring clear deadlines and project tracking.
• YouTube Channel Management: Oversee and grow the clinic’s YouTube channel, including video uploads, SEO optimization, and creating content calendars.
• Ad Campaigns: Plan, execute, and optimize paid advertising campaigns across social media and YouTube to attract new clients and promote our services.
• Analytics & Reporting: Monitor and analyze the performance of social media content, YouTube videos, and ad campaigns, providing regular reports to the clinic director.
• Engagement & Growth: Drive customer engagement through interactive posts, responding to comments and messages, and developing content that resonates with our target audience.

What We Offer:

• Competitive salary based on experience.
• A dynamic and creative work environment.
• Opportunity to work on exciting projects and grow with a leading lifestyle brand.

Requirements:

• Proven experience as a marketing specialist, social media manager, or similar role in the health, beauty, or wellness industry.
• Expertise in content creation for social media (Instagram, Facebook, TikTok, YouTube).
• Strong experience in social media strategy and paid advertising campaigns (Facebook Ads, YouTube Ads, etc.).
• Proficiency in managing tasks on Jira for team coordination.
• Excellent copywriting and scenario creation skills, with the ability to produce engaging and persuasive content.
• YouTube channel management experience, including SEO and video optimization.
• Familiarity with marketing analytics tools (e.g., Google Analytics, Facebook Insights).
• Strong project management and organizational skills.

Preferred Skills:

• Experience in the health, beauty, or wellness sectors.
• Basic graphic design skills and video editing knowledge.
• Ability to work autonomously and as part of a team in a remote freelance setup.