Digital Marketing Specialist

Job Description

• Analyze market trends, customer behavior, and campaign results to identify growth opportunities.
• Drive user acquisition plans, optimize conversion funnels, and leverage data to enhance product/brand visibility.
• Plan and implement end-to-end funnel campaigns email marketing, mobile marketing, SEM/SMM to drive new user, usage growth, and retention.
• Accountable for all content marketing initiatives to drive traffic, engagement, and improved brand positioning.
• Ensure competitive positioning, messaging, and coordinated deployment to achieve maximum exposure, lead generation, and conversion rate.
• Analyze user funnels, conduct A/B testing, and optimize conversion paths to enhance the user experience and drive product adoption.
• Develop relevant models to understand which media channels create the most success for growing revenue based on the CAC and LTV of the product.
• Utilize analytics tools to track and interpret KPIs, providing insights to enhance marketing effectiveness and ROI.
• Work cross-functional with product, sales, communication, customer support teams to align marketing efforts with overall business objectives.
• Stay aware and ahead of emerging technologies, industry and regulatory changes with a proven track record of prioritizing and implementing within the organization.
• Provide reporting to the management team against agreed performance measures, and provide insights on future strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 3 to 5 years of experience in digital/growth marketing.
• Must have proven experience working with Google Analytics, Tag Manager, and Google AdWords.
• Master in SEM, PPC advertising, and retargeting.
• Deep understanding of SEO and technology-based marketing stacks including landing page development, marketing automation software, and email nurturing flows.
• Experience working in B2B SaaS companies is a plus.