Digital Marketing Specialist

Job Description

• Daily Campaign Reporting: Record daily campaign reports and analyze and interpret simple reports (pre-prepared service reports).
• Service Implementation: Implement services using Tag Manager and integrate with other tools and platforms.
• Active Campaign Reporting: Extract and record daily reports for active campaigns (basic keyword research).
• Campaign Creation and Management: Create and manage search campaigns (Keyword Research, Ad Group, and Keyword Creation, Bid Strategy Management, and campaign optimization at various levels).
• UTM Parameter Creation: Create UTM parameters and segment traffic based on them.
• Marketing Metrics Calculation: Calculate key marketing metrics such as LTV, CAC, ARPU, Break Even, and ROAS.

Requirements:

• Familiarity with Marketing Channels: Understanding of the overall execution processes of various marketing channels.
• A/B Testing Knowledge: Familiarity with A/B testing concepts and the ability to effectively select requirements (Segments, Variables, Goals, Reporting standards).
• Digital Marketing Campaigns: General knowledge of digital marketing campaigns and the ability to segment traffic into different mediums.
• Knowledge of Top Digital Agencies in Iran: Familiarity with top digital agencies in Iran and their services.
• Basic Tool Knowledge: Understanding of basic tool functionalities, the ability to explain different components and their functions, familiarity with default tags and triggers, and understanding of Tag Manager variables and their usage.
• Bidding Strategies and Metrics: Knowledge of basic concepts such as bidding strategies, Quality Score (QS) and its components, Keyword Match Types, Auctions, etc.
• Digital Marketing Channels: General knowledge of diverse channels in digital marketing.
• Marketing Metrics Calculation: Familiarity with and ability to calculate key marketing metrics such as AOV, CAC, CPO, CPFO, and CR.
• Service Personas and Journeys: Understanding of service personas and retention and checkout journeys.