Digital Marketing Specialist

Job Description

Responsibilities:

• Develop and execute digital marketing campaigns to enhance brand visibility and customer engagement.
• Conduct research and data collection to support market analysis and strategic planning.
• Utilize Google Analytics to monitor and optimize campaign performance.
• Employ web crawling tools to gather insights and trends relevant to the industry.
• Assist in creating engaging digital content across various platforms to attract and retain target audiences.
• Collaborate with team members to design and implement innovative marketing strategies.
• Analyze market research data to stay informed about competitors and market trends.
• Support the digital marketing team in achieving overall departmental goals through effective communication and initiative.

Requirements:

• Proficiency in Google search skills and Microsoft Excel.
• Experience in using Google Analytics and web crawling tools.
• Strong research skills with the ability to collect and analyze data.
• Creative mindset with experience in developing digital marketing campaigns.
• Strong written and verbal communication skills.
• Ability to work effectively in a team environment.