ECRM Specialist

Job Description

• Develop and execute e-CRM strategies to improve customer acquisition, retention, and loyalty.
• Analyze customer data and campaign performance metrics to drive insights and inform future e-CRM initiatives.
• Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of e-CRM tools and practices.
• Segment customer databases for targeted marketing efforts and personalized communications.
• Monitor industry trends and best practices in e-CRM to continuously enhance our approach.
• Contribute to the development of customer journeys and lifecycle marketing strategies.
• Conduct A/B testing and other optimization strategies to improve conversion rates.
• Provide reporting and analytics on campaign performance to stakeholders and recommend improvements.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field is a bonus.
• 3 to 5 years of experience in e-CRM, digital marketing, or related roles.
• Familiar with WebEngage, SQL Server, and Python.
• Proficiency in e-CRM platforms.
• Strong analytical skills with experience in data analysis tools (e.g., Google Analytics, Excel).
• Excellent written and verbal communication skills.
• A creative mindset with a passion for customer experience enhancement
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.