Investigate and analyze the market situation, identifying opportunities and threats, evaluating competitors and the company's position in the market.
Data collection from primary and secondary research, interviews, surveys, and field research to understand customer needs and preferences.
Analyze data to identify patterns and trends, providing analytical reports and recommendations.
Monitor and analyze market trends and competitive changes, identify new opportunities and threats, and provide suggestions for responding to market changes.
Collaborate with sales, marketing, and management teams to determine strategies and improve business performance.
Requirements:
Excellent communication (both written and verbal) and interpersonal skills.
Experience in market research and research methodologies.
Proficient in data analysis software and tools such as SPSS.
Excellence in MS tools especially Excel and PowerPoint.
Bachelor's degree in Business, Marketing, Statistics, or a related field.
Experience in the marketing research, advertising, or consulting industry is a plus