Marketing and Business Development Expert

Job Description

The objective of the role:

The marketing and business development expert is responsible for collecting and analyzing market information to determine marketing strategies by the marketing and business development manager, under his direction. Their main duties include identifying current tenders/inquiries, collecting information on customers, competitors, prices, and applying up-to-date and effective marketing methods to be known in the target markets, and providing customer feedback to the sales and delivery teams.

Responsibilities:

• Identify leads, and current tenders/inquiries and follow them up with customers to receive relevant price inquiries.
• Collect and analyze customer information, including preferences, needs, and buying habits, etc. to identify potential markets and factors affecting product demand.
• Collect competitors' information and analyze their prices, products, and services to match the specifications and prices of the products with the market.
• Research consumer opinions measure and assess their satisfaction and provide feedback to sales, production, and delivery teams.
• Create demand for products and services through conducting and following up marketing and branding activities such as introducing the company, its products, and competitive advantages to customers through face-to-face meetings, customer visits to the factory, participation in specialized exhibitions, social networks, etc.
• Prepare and update marketing tools such as website, catalog, brochure, sales list, etc.
• Measure the effectiveness of marketing strategies, and advertising.
• Prepare and maintain customer information and records, follow-ups and marketing activities carried out and update them.
• Prepare periodic reports.
• Reporting to: Marketing and Business Development Manager.
• Probation Period: 3 months.
• Working hours: Saturday ~ Wednesday: 8 am – 5 pm.
• Travel requirements: Frequently travel within the country.