Marketing Automation Specialist (eCRM)

Mofid Securities Tehran

Posted a year ago

Job

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Salary

Applicant Insights

Job Description

Overview:

We are looking for a talented person who is, in the first place, a curious marketer and, in the second, familiar with the aspects of the technical issues that a marketing automation specialist may encounter. We need a person who is passionate about working with technical and product teams and also capable of finding new ways to build communications with audiences and customers. We think that such a person should like the statistics and testing of all communication parts using segments of users.

Responsibilities:

Finding where the opportunities are and how we can bring them to reality.
Find the best way to satisfy business goals using marketing automation tools.
Drawing, controlling the quality, and running journeys and campaigns using a rational understanding of channels and their nature.
Monitoring the marketing automation activities and making sure that the system is working fine.
Monitoring trends of KPIs to find out that the communications with the users are working correctly.
Preparing reports of what takes place in the marketing automation activities and what its activities affect the whole business periodically.

Requirements

Familiar with the most important marketing automation tools used in Iranian businesses.
Good skills to communicate with different teams, from technical to financial.
Skills to overcome challenges, find solutions, or research the best ways.
Knowing what the customer life cycle is, what the user segment is, and how to use these concepts.
Knowing how to use data and related statistics to create the most impactful activities.
Good executive skills.
Good English communication skills.
At least three years of experience in digital marketing.
Good skills in working with Excel.
Familiarity with international marketing automation tools is considered advantageous.

Employment Type