Marketing Manager

Job Description

Marketing Strategy & Execution:

• Develop and execute growth-driven marketing strategies to increase brand awareness and customer acquisition.
• Define and optimize the customer journey to maximize retention and engagement.
• Lead multi-channel marketing campaigns (ATL, TV, digital, social media, performance marketing, influencer collaborations).

Performance Marketing & User Acquisition:

• Plan and manage paid advertising to drive high-quality leads.
• Implement SEO & content marketing strategies to improve organic traffic.
• Analyze CAC, LTV, and ROI, and optimize budget allocation.
• Branding & Community Building:
• Develop and maintain a strong brand identity and positioning in the gold trading and fintech space.
• Create engaging content, newsletters, and social media campaigns to build trust with users.
• Work with influencers and financial content creators to promote
• • the platform.

Data-Driven Growth & Optimization:

• Use analytics tools (Google Analytics, Hotjar, Amplitude) to track user behavior and campaign performance.
• Optimize the onboarding funnel to improve conversion rates.
• Collaborate with the Product & Tech team to enhance user experience (UX/UI).
• Team Leadership & Collaboration:
• Build and lead a small but agile marketing team (content, social media, performance marketing).
• Work closely with founders, product, and sales teams to align marketing efforts with business goals.

Requirements:

• 5+ years of experience in marketing (preferably in fintech, e-commerce, or investment platforms).
• Strong knowledge of performance marketing, SEO, content marketing, and brand strategy.
• Experience in growth hacking, A/B testing, and data-driven decision-making.
• Hands-on experience with tools, and automation.
• Passion for finance, investment, and digital products (gold & crypto experience is a plus).
• Excellent leadership, communication, and analytical skills.
• Ability to thrive in a fast-paced startup environment.

Perks & Benefits:

• Competitive salary + performance-based bonuses.
• Flexible working hours (Hybrid/Remote options).
• Opportunity to shape the future of online gold trading.