Marketing Supervisor

Job Description

• Manage every marketing initiative across the company and all marketing activities within the marketing department.
• Prepare organizational marketing strategies and related KPIs for the team to achieve marketing goals and targets.
• Develop the marketing plan for the company in line with the company’s objectives.
• Coordinate marketing campaigns with sales and service teams and other divisions.
• Oversee the company’s marketing budget and make a clear budgeting scheme.
• Research and analyze market trends, demographics, competitor products, price positioning, and other relevant information to form a marketing perspective.
• Plan and implement promotional campaigns and sales promotions.
• Manage and improve lead generation campaigns (online and offline) and measure results for further decision-making.
• Media planning and management in all ATL, BTL, and TTL activities.
• Overall responsibility for brand management and corporate and brand identity.
• Prepare online marketing activities via a dedicated plan as an e-commerce program.
• Approve and monitor the creative development of promotional materials, website content, advertisements, social media, etc.
• Monitor and report the effectiveness of marketing communication activities.
• Create a wide range of different marketing materials/contents for different purposes.
• Work closely with agencies and third parties directly or indirectly.
• Plan and coordinate new product launch campaigns.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyze potential strategic partner relationships for company marketing.