Offline Marketing Specialist

Job Description

About Tapsi:

TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform.
With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.

Join TAPSI and discover a place where you can push your limits, innovate, and thrive.

About the Role:

We’re looking for a strategic and hands-on Offline Marketing Specialist to lead high-impact, data-driven offline marketing initiatives that boost brand visibility and customer engagement. You’ll collaborate with agencies, partners, and internal teams to plan and execute campaigns that deliver real results.

Responsibilities:

• Plan, execute, and optimize offline campaigns (OOH, DOOH, ATL, etc.).
• Build and manage partnerships with media agencies, malls, cinemas, and more.
• Negotiate contracts and oversee the execution of offline initiatives.
• Monitor campaign performance and deliver actionable post-campaign insights.
• Stay on top of market trends and competitor activities.
• Manage budgets to ensure efficient spending.

Requirements:

• 3+ years of experience in offline marketing, campaigns, or events.
• Proven negotiation skills with vendors and media partners.
• Familiarity with OOH, DOOH, and ATL channels.
• Strong analytical skills and experience in campaign performance tracking.
• Excellent communication, collaboration, and project management abilities.