Public Relations Expert

Job Description

• Develop public and media relations strategies to highlight the company's mission, vision, and values for external and internal audiences and seek high-level placements in print, broadcast, and online media to increase company visibility.
• Develop communications plans and content including press releases, fact sheets, message points, features, and social media posts.
• Identify and share stories of interest that align with the company's mission, audiences, and strategic campaign goals.
• Build connections with media and key journalists through a mix of channels, from traditional to digital and social.
• Craft professional and empathetic responses to address customer concerns and issues raised in reviews.
• Serve as the company's spokesperson and ambassador with the news media and other external audiences as needed.
• Plan and manage special events, including (but not limited to) press conferences and photo opportunities.
• Coordinate interviews between media and the company's leadership team.
• Create and execute media preparedness training for company leaders who need to interface with external audiences.
• On an ongoing basis, meet with key leaders to identify issues and opportunities to position the company in the media.
• Monitor online review platforms regularly for any negative feedback or spam reviews.
• Manage the organization's LinkedIn account.
• Manage relationships with outside vendors as needed.
• Ensure that all communication is cohesive with the company's brand image.
• Serve as an informed associate to help build relationships with customers, vendors, partners, consumers, etc.
• Engage with the marketing department to ensure that PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.
• Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities.