Senior Campaign Management Specialist

Job Description

About TAPSI:

Here at TAPSI, every ride propels us towards a greater purpose. As a dynamic player in the ride-hailing industry, we're driven by a vision to redefine transportation and delivery while making a meaningful social impact. At TAPSI, we're committed to assembling the brightest talents and fostering a culture of performance excellence. Join us on our journey to drive change, innovate relentlessly, and shape the future of mobility

About the role:

We are seeking a highly skilled and motivated senior campaign management specialist to lead and execute marketing campaigns that align with our super app strategy. The ideal candidate will effectively manage cross-functional resources, monitor campaign performance, optimize strategies, and play a crucial role in driving user acquisition and lead generation.

Key Responsibilities:

• Develop and implement marketing campaigns based on the super app strategy, focusing on lead generation and user acquisition.
• Coordinate and integrate all internal and external resources to ensure timely, accurate, and legally compliant execution of all marketing campaigns and communications.
• Manage campaign budgets and track Key Performance Indicators (KPIs) to measure success, optimizing strategies for maximum impact.
• Prepare comprehensive final reports on campaign performance and provide actionable recommendations for improvement.
• Leverage potential synergies in creative, production, and market timing across channels, markets, and consumer segments.

Requirements:

• 3+ years of experience in campaign management or related fields.
• Proven success in developing and executing high-impact marketing campaigns across multiple channels.
• Strong understanding of marketing metrics and analytics, with the ability to analyze data and convert it into actionable insights.
• Excellent communication, negotiation, interpersonal, and presentation skills.
• Exceptional time and project management abilities.