Senior Content Specialist

Job Description

Parsol Solar is a leading provider of solar energy solutions in Iran, committed to sustainable development and promoting the use of clean energy. By offering high-quality products and services, we significantly meet the country's energy needs. We are now strengthening our marketing team in our Tehran office and seeking a creative and experienced Senior Content Specialist with at least 5 years of proven experience in graphic design and managing online marketing campaigns, who possesses mastery in graphic design and video editing software.

Job Description:

As a senior content specialist at Parsol Solar, you will be responsible for leading the creation of visually engaging and effective content for various online and offline channels. The primary focus of this role is on designing and managing advanced online marketing strategies and producing content that incorporates strong visual elements to attract audiences, increase brand awareness, and generate sales leads.

Responsibilities:

• Lead the design and execution of content strategies aligned with the company's marketing and sales objectives, with an emphasis on innovative and engaging visual content.
• Plan, produce, and publish diverse content including blog articles (with compelling visuals), social media posts (text, image, video), website content (images, banners, videos), email marketing (visually appealing designs), videos (professional production and editing), infographics, and other visual content formats.
• Manage and optimize advanced online marketing campaigns including SEO, SEM, targeted social media advertising, and data-driven email marketing.
• Conduct in-depth analysis of content and online campaign performance using advanced analytics tools and provide comprehensive and actionable reports.
• Demonstrate mastery of advanced SEO principles and optimize content and visual elements for top rankings in search engines.
• Design and manage a strategic content calendar and ensure the timely and consistent publication of content, considering the precise scheduling of visual content production.
• Collaborate closely with and lead interaction with marketing, sales, and technical teams to deeply understand audience needs and produce relevant and valuable visual content.
• Conduct advanced keyword research and comprehensive competitor analysis to identify innovative content creation opportunities and inspire unique visual designs.
• Ensure consistent brand voice and visual standards across all produced content.
• Stay up-to-date with the latest trends and advanced best practices in content creation, online marketing, and visual design.
• Lead the management and engagement with audiences on social media and other online platforms using compelling visual content and interactive strategies.
• Train and guide other team members in content creation and visual design (as needed).

Requirements:

• Bachelor's or Master's degree in a relevant field (Graphic Design, Visual Communication, Marketing, Communications, Journalism, Digital Arts, etc.).
• At least 5 years of proven and relevant experience in content creation, graphic design, video editing, and online marketing management.
• Demonstrated and successful track record in designing and executing advanced online marketing campaigns (SEO/SEM, social media, email marketing, etc.) with an emphasis on creative and effective visual content.
• Complete and professional mastery of graphic design software (e.g., Adobe Photoshop, Illustrator, InDesign, etc.).
• Complete and professional mastery of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.).
• Complete and advanced mastery of SEO principles and optimization of content and visual elements for top rankings in search engines.
• Experience working with advanced web analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) and the ability to conduct in-depth data analysis and provide strategic reports.
• Strong and professional writing and editing skills in Persian (for text accompanying visual content).
• Proficiency in English is an advantage.
• Creativity, innovation, and the ability to produce unique and impactful visual content.
• Excellent time management, prioritization, and content project management skills.
• Familiarity with the solar energy industry is an advantage.

Benefits:

• Excellent and competitive salary: Determined based on individual experience, specialized skills, and work history.
• Excellent benefits package: Including social security insurance, supplementary health insurance, performance-based bonuses, training opportunities, and other welfare benefits.
• Opportunities for professional growth and advancement to management levels within a dynamic and growing company.
• Creative, dynamic, and inspiring work environment with the opportunity to contribute innovative visual and strategic ideas.
• Opportunity for advanced learning and knowledge development in the fields of renewable energy, online marketing, and visual design.
• Collaboration with a specialized, motivated, and professional team.