Senior Digital Marketing Team Lead

Job Description

In the story of Snappfood, we believe in creating value that goes beyond the ordinary. We are willing to establish innovative tendencies and are eager to have you on our team to help us get through our business challenges with creativity, intelligence, and agility. We are waiting for you to continue this story.

Responsibilities:

• Develop a comprehensive lead generation strategy that aligns with the company’s overall marketing and sales objectives
• Analyze data per city improve the weaknesses and make decisions for each city.
• Develop high-quality and engaging content that resonates with the target audience and encourages lead generation.
• Identify target audiences, implement lead nurturing strategies to build and maintain relationships with leads over time, and engage with qualified ones to increase the sales funnel to convert visitors into clients.
• Prepare regular reports, presentations, and visualizations to effectively communicate insights.
• Work closely with cross-functional teams, such as Sales, Marketing, Content creators, and others to align efforts and optimize lead generation processes.
• Lead and manage a team of lead generation specialists
• Plan, execute, and optimize digital lead generation campaigns across various platforms.• Analyze campaign data identify trends, and make data-driven decisions to improve lead generation efforts.
• Automate processes and procedures for all vendors in Snappfood to communicate better and effectively.
• Manage all critical aspects of workflows, screen schemes, automation, reporting, permissions, notifications, custom fields, marketplace add-ons, and integrations
• Cooperate with members of the commercial team to implement solution designs and processes and perform advanced troubleshooting for reported issues.
• Communicate with the product team to take delivery of product headstock.

Benefits:

• Credit for: vacations, gym, and therapy.
  Social security and complementary insurance.
  An educational platform of advanced courses.
  Snappfood’s discount codes.
  Loans.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field.
• Master’s degree is a plus.
• At least 4 years of relevant work experience is a plus.
• Skilled in using marketing automation software (Web Engage).
• Proven experience in digital marketing and online sales analytics.
• A strong understanding of digital marketing concepts, tools, and platforms.
• Analytical skills to interpret data and make informed decisions.
• Experience in B2B or B2C lead generation, depending on the target market.
• Knowledge of SEO, SEM, social media marketing, and email marketing.
• Familiar with Google Analytics.
• Strong social media analytics.