Senior Marketing Specialist

Job Description

We are seeking a talented and motivated senior marketing specialist to join our dynamic cross-functional team at Aban Tether.

Responsibilities:

• Plan, optimize, and deliver the best campaign performance across digital channels: (CPC, Google Ads, video marketing, paid social, Telegram ads, display, push, etc.) to meet marketing goals for both the app and website in cooperation with the marketing team.
• Manage and utilize analytical tools like GA4, app analytics and trackers to enhance performance of marketing activities, identify issues, and be proactive.
• Build insightful dashboards to report on traffic, metrics, performance, and efficiency on a weekly, monthly and agreed-upon basis.
• Set growth and performance benchmarks, and establish analytics per channel.
• Own tag manager and analytical tools infrastructure.
• Drive experiments with top programmatic platforms, and deliver high-quality results .
• Identify and actively experiment with high-potential channels and creative planning to test and incorporate into marketing objectives.
• Drive growth through paid, owned and shared media.
• Manage external marketing agencies and vendors independently, and ensure all the expected. deliverables or services are delivered as planned.
• Execute high-performing online marketing campaigns to achieve each marketing goal.
• Identify trends and insights, and optimize spend and performance based on these insights.
• Manage influencer marketing (whether in-house or agency) and deliver digital and performance side of marketing activities.

Requirements:

• At least 3 years of working experience in performance marketing and proficiency in tools/vendors/channels such as Yektanet, CPC, google ads, programmatic, search, social, display, affiliates, and offline channels.
• Strong analytical skills and proficiency in working with marketing analytic tools like GA4, Clarity, web analytics, app analytics, and trackers and interpreting them.
• Proficiency in tag manager setup and infrastructure management.
• Proficiency in Looker Studio, Google Sheets, and Excel, and familiarity with Tableau, or similar database/analysis tools.
• Strong command of Iranian ad networks.
• Experience in working in a data-driven role.
• Excellent communication skills to effectively report findings, identify obstacles, and influence changes.
• Able to work autonomously, with strong work professionalism and collaboration to work with team members.
• Experience in successfully delivering performance campaigns in different marketing channels.
• Strong documentation skills.