Senior Performance Marketing Specialist

Job Description

At Yektanet, we are looking for a senior performance marketing specialist with a strong focus on display advertising channels. The ideal candidate will have a deep understanding of performance marketing, data analysis, and optimization techniques. This role will be responsible for driving customer acquisition, engagement, and conversion through strategic campaigns.

Responsibilities:

• Develop, implement, and manage performance marketing campaigns.
• Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR.
• Conduct A/B testing to identify best practices and improve campaign effectiveness
• Create and execute comprehensive performance marketing strategies tailored to display channels.
• Collaborate with the customer’s marketing team to align campaign strategies with overall business goals.
• Stay updated on industry trends, platform updates, and emerging best practices.
• Analyze campaign performance data and provide actionable insights to optimize and scale campaigns.
• Generate detailed reports on campaign performance, highlighting key metrics and trends
• Utilize data-driven decision-making to inform campaign adjustments and future strategies.
• Communicate campaign performance and insights to stakeholders, providing recommendations for improvement.
• Foster strong relationships with platform representatives to leverage new features and opportunities.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• +4 years of experience in performance marketing, with a focus on display advertising channels.
• Proven track record of managing and optimizing large-scale advertising campaigns.
• Strong analytical skills and proficiency in using analytics tools such as Google Analytics and platform-specific dashboards.
• Excellent understanding of audience targeting, bidding strategies, and creative best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong communication and presentation skills.